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The Elevator Pitch:

You just stepped onto an elevator with a group of strangers. Before the elevator gets to the next floor, your challenge is to describe and "sell" the Project Management Stack Exchange site before the elevator reaches the next floor. What will you say?

When trying to recruit more users on this site, what do we say -- in one sentence -- to describe the purpose of the site to non-StackExchange users?

  • Focusing on domains names is the wrong approach. In the 4th essential question, please note that domain names are heavily de-emphasized. – Rebecca Chernoff Feb 18 '11 at 1:16
  • @Rebecca - I did see that, but I thought that maybe if we have a really great idea for a domain name we can use it. However, I don't want to push for something like this without more support and unity from other users. Naming is tough, but what makes it tougher is also finding a name everyone is passionate about. – jmort253 Feb 18 '11 at 8:28
  • it just seemed like a significant amount of the focus of the responses/comments were domain-based. Tell us what your site is about first. (: – Rebecca Chernoff Feb 18 '11 at 15:12
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A community forum about projects and project management.

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    are you sure that this is a "forum"? The idea of the entire SO/SE stack of sites is to be a Q&A database, not a discussion forum. At least, this is my feeling.. – yegor256 Feb 20 '11 at 13:00
  • @yegor256, I know where you're coming from. Its hard to describe the SO/SE approach to someone who is not familiar with it. It is a Q&A database but does have a large community and discussion component to it. – Mark Phillips Feb 21 '11 at 16:04
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Stack Overflow and Server Fault both have their names derived from when something actually goes wrong in that specific area of expertise. Makes sense, if you consider that that's when you're likely to have questions to ask. Could we not go down that path?

I don't know what's a snappy PM counterpart, though... ProjectOverdue?

Tagline: Because entropy always increases

... shit, I'm terrible at this, but you get the general idea.

  • I like the way you think. The Domain Name does match the pattern, and it's available! +1 – jmort253 Feb 12 '11 at 6:01
  • Strikes me as being too technical. Plus project management is more than just late tasks. Its more about management. – Mark Phillips Feb 16 '11 at 23:52
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    @Mark: I'm not very fond of my own examples either, but I would like to see more examples in that vein (i.e. names derived from things that can go wrong in project management). Development is not just about resolving stack overflow errors. I don't think that the domain name has to be all-encompassing for the site, but it should strike at the heart of it, and that I'm not sure my suggestion does. – David Hedlund Feb 17 '11 at 7:21
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Here's some of my ideas:

Tagline: ask, answer & sharing - all about project discussion

Proposed domain name: project.stackexchange.com . I think it's clearer than pm (kind of messaging)

Motto: a community that is built on individual industry experience; a place that people can ask, get helped and share their own story.

  • I agree @ project.stackexchange.com honestly. "pm.SE" just sounds like some sort of messaging system. I also like the Tagline. Not sure about the motto. – Zack Feb 8 '11 at 18:14
  • Look at superuser.com and serverfault.com. Those sites have their own second-level domain, not a subdomain of stackexchange.com. What about projectify.com? It's available. – jmort253 Feb 11 '11 at 5:58
  • Ah, nevermind. Looks like someone bought it but isn't using it... lame. How about projectmanageable.com. Probably too many syllables, but maybe it gives someone else some good ideas! – jmort253 Feb 11 '11 at 6:04
  • I like something less technical and more to the point e.g. projectmanagement.se.com or management.se.com. – Mark Phillips Feb 16 '11 at 23:51
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How about this: "project management experts answer your questions"

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I generally tell people

"it's a project management Q&A site containing questions covering any aspect or project management. Any industry is fair game."

I like the general idea David Hedlund was moving towards - taking a negative and turning it into a positive.

How about silverbullet.stackexchange.com? Sadly, SilverBullet.com is already taken. nosilverbullets.com is available, though.

Going totally gloom & doom, we could go for ProjectDeathMarch.com ;-)

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Just to close the loop on this question, here is what we ended up coming up with in the FAQ:

Project Management - Stack Exchange is for expert and enthusiast project managers who have questions about managing projects.

However, this isn't set in stone. As we learn more about the challenges of the site, we may want to re-evaluate not only the elevator pitch but also other information in the FAQ.

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